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3603 Syllabus Template.pdf
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Course Details
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Course Title
A study of innovation and creativity in the context of an entrepreneurial organization. The course will include an analysis of the search process for new products and services and an overview of creating a start-up organization designed to build business models that deliver customer value.
Course Catalog Description
Spring - 2018
Other
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Rationale
This course will require no new resources. It will be offered as a management select and as part of the proposed Entrepreneurship Certificate. This course fills a gap that exists between current course offerings and the curriculum needed for the Entrepreneurship Certificate. It also provides Management majors another option for select courses to complete their major. It will also be available to students across campus who are interested in starting their own business at some point in their careers. Learning Objectives are as follows: (1) Students will identify elements of the search process in the context of entrepreneurial opportunities (BBA 6); (2) Students will define and describe the process for creating new products and services (BBA 6); (3) Students will analyze and evaluate innovations (BBA 4); (4) Students will demonstrate an ability to create business models that match creative innovation with local, regional, or global demands (BBA 5);
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Attachments
Current File:
3603 Syllabus Template.pdf
College Approvals
Thomas Gainey
[APPROVED 2017-03-16]
Chair, Course Department
Faye McIntyre
[APPROVED 2017-04-19]
Dean, RCOB
Other Approvals
Michael Sinkey
[APPROVED 2017-04-18]
RCOB Undergraduate Program Committee Chair
Nicholas Sterling
[APPROVED 2017-09-06]
Chair, Undergraduate Programs Committee
Julia Farmer
[APPROVED 2017-09-27]
Chair of the Faculty Senate
Final Approval
David Jenks
[APPROVED 2017-10-26]
Final Approver